Tracking push notification KPIs helps you understand how well your messages are delivered, opened, and converted into user actions.

It allows you to improve engagement, increase conversions, and reduce opt-outs by using real performance data rather than guesswork.

Assume you have already connected Firebase. It’s a prerequisite to get push notification KPIs

To get push notification KPIs, navigate to Push Notification in the App Builder.

At the top of the page, see the available Key Performance Indicators (KPIs) to gain a quick overview of push notification performance.